Our Team

Richard Pelzer
President

Under the tutelage of Willie Pelzer, founder of Sunny Crunch Foods Ltd., Richard has taken his father’s vision to new heights. His 25 years of experience at Sunny Crunch provides Richard with an intimate knowledge of all company’s departments, the overall operational performance of the facility and extensive knowledge of nutraceutical products. His background in marketing and extensive experience in purchasing, security, warehouse logistics and upper management has positioned Sunny Crunch Foods Ltd. as a powerhouse in the food industry.

Richard Pelzer
President

Under the tutelage of Willie Pelzer, founder of Sunny Crunch Foods Ltd., Richard has taken his father’s vision to new heights. His 25 years of experience at Sunny Crunch provides Richard with an intimate knowledge of all company’s departments, the overall operational performance of the facility and extensive knowledge of nutraceutical products. His background in marketing and extensive experience in purchasing, security, warehouse logistics and upper management has positioned Sunny Crunch Foods Ltd. as a powerhouse in the food industry.

Bruce Edwards
Business Coordinator

There is no one better suited to this position than Bruce Edwards. A seasoned pro in the Canadian Manufacturing industry, Bruce can call upon a wealth of experience from his numerous senior management positions including Vice President of Finance for Stratton Carpet and more currently, Chief Financial Officer and Vice President Operations for Stella Pharmaceuticals Canada. As a former customer of Sunny Crunch Foods Ltd. and Manager of a contract packager, Bruce is well versed in the Sunny Crunch “Make and Ship” efficient style of business and the retail requirements of its customers.

Bruce Edwards
Business Coordinator

There is no one better suited to this position than Bruce Edwards. A seasoned pro in the Canadian Manufacturing industry, Bruce can call upon a wealth of experience from his numerous senior management positions including Vice President of Finance for Stratton Carpet and more currently, Chief Financial Officer and Vice President Operations for Stella Pharmaceuticals Canada. As a former customer of Sunny Crunch Foods Ltd. and Manager of a contract packager, Bruce is well versed in the Sunny Crunch “Make and Ship” efficient style of business and the retail requirements of its customers.

Mark McDowall
Business Development and
Retail Partnership


For the past 25 years, Mark has been deeply involved in all aspects of the consumer products industry.  In a career that has taken him all over the world, Mark has developed an insider’s knowledge of product development, marketing, sponsorship and business development. His goal with any project is to simplify and enhance the sales experience for our partners and their consumers.

Mark McDowall
Business Development and
Retail Partnership


For the past 25 years, Mark has been deeply involved in all aspects of the consumer products industry.  In a career that has taken him all over the world, Mark has developed an insider’s knowledge of product development, marketing, sponsorship and business development. His goal with any project is to simplify and enhance the sales experience for our partners and their consumers.